A lot of mutual fund advice/research now-a-days is focussed on how investors must evaluate mutual funds. You must have come across a lot of literature on this in a newspaper or on websites of mutual fund houses. Even you distributor / relationship manager / agent must have showered you with a lot of information on how to assess a mutual fund scheme before investing in the same. Unfortunately, in our view that is often not enough. It is like knowing only half of the story, which then leads to mis-selling by self-centred distributor or advisors. As a result, a lot of investors who end up investing in mutual fund schemes which lacks consistency in performance are left very disillusioned with how their investments have performed. All this can be prevented if investors are armed with two golden rules to invest in mutual funds "guidelines on how to evaluate a mutual fund" and just as importantly “guidelines on how not to evaluate a mutual fund”. Over here let us discuss the other half of the story i.e., guidelines on how not to evaluate a mutual fund which is generally very less discussed about.
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