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Don’t Invest a Single Rupee in
Mutual Funds Before Seeing the
Results of Our New Research

I know I’m making a bold statement over here. But this is the reality. I’ll prove it to you today.

But before I show you our research, let me ask you a question.

Will you believe me if I tell you this…

You’re probably going to lose lakhs… perhaps even crores over the next 20 to 30 years by investing in mutual funds?

Sounds unbelievable, right?

But it is quite possible.

If you pick wrong mutual funds, then you’re going to lose a lot of money.

The difference between returns from winning and losing mutual funds could possibly stretch to several crores over the long term.

Just to give you an idea… if you’re doing a SIP of Rs 25,000 per month…

Then the difference in your returns could possibly stretch to Rs 10 crore in 30 years.

Yes. A whopping 10 crore.

The more you invest the more this gap widens.

That’s why it is essential that you pick the right mutual funds to invest your money.

But the question is how do you find them?

Well, here is what most investors do.

They look at the star ratings of mutual funds.

Oh, this scheme has 5-star rating. So, it must be great.

That scheme has 3-star rating. So, it’s probably bad.

Well, if you are picking mutual funds just based on the star ratings, then you’re most likely going to choose a wrong fund.

In just a while, I will show you why you cannot trust star ratings of mutual funds…

Plus, I will also show you exactly what to look for in a mutual fund scheme before you invest even a single rupee in that scheme.

And of course, I will also show you how you can get information on our handpicked 5 mutual funds that you can buy now.

So, without further ado let’s get all the details.

Now, before we begin, let me ask you a question.

How do you identify the best mutual funds to invest your money in?

I’m guessing most probably you do a simple Google Search.

You type in… "best mutual funds to buy now"

And Google spits out hundreds of websites showing you all kinds of recommendations.

But have you ever checked the reliability of these results?

Have you verified how these websites rank the mutual funds?

If you dig deeper and do this analysis, then you will find that most rankings are based on the past performance of the fund.

The basic logic over here is… if the fund has performed well in the past… it will continue to perform well in the future…

This is Exactly the Logic Behind
Most Star Ratings that You See

If you see a mutual fund with a 5-star rating… it only means that this fund has performed well in the past…

It doesn’t say anything about the future potential of the fund.

Selecting mutual funds based on just star ratings is like driving your car by looking into your rear-view mirror only.

You’re not looking forward. You’re looking at what’s behind you.

Driving like this can only result in a disaster.

And that’s exactly what happens with many mutual fund investors.

They pick a 5-star rated mutual fund and after 3 years… 5 years… 7 years… they find out that the fund is not performing well.

But then, it’s too late to switch.

You may have already lost a big chunk of your potential gains that you can probably never recover.

That’s why it is important that you select the right fund to begin with.

And this selection becomes even more crucial when you consider the fact that most mutual funds can’t even beat their benchmarks.

Recently, I analysed the performance of all the equity mutual funds in India.

And what I found was very shocking.

I saw that 57% of large cap equity mutual funds failed to beat the benchmark over a 10-year period.

Meaning almost 6 out of 10 mutual funds underperformed the market.

So, what’s the point of investing in mutual funds that can’t even beat the market?

You can simply buy an index fund and feel comfortable knowing that at least you will make average market returns.

But will you be satisfied with average returns that everyone else is making?

I’m sure you’re choosing to invest through mutual funds because you want to make potential market-beating gains over the long term.

So that you can achieve financial freedom much faster. And you don’t have to worry about your money related problems ever.

But if 6 out of 10 mutual funds are failing to beat the benchmark, then…

You May Most Likely End Up
with Sub-Par Returns Only

Like I said earlier, depending upon your investment, the difference between returns from good mutual funds and bad mutual funds could possibly stretch to several crores over the long term.

And when you lose such a huge quantum of wealth… then you might have to compromise a lot on your future dreams.

Like you might have to settle for a smaller house in the suburbs instead of a big-size apartment that you were dreaming of buying in the heart of the city.

Or you might have to send your child to an ordinary B-school instead of a top B-school abroad.

Or you might have to settle for vacations to cheaper destinations… instead of having the freedom to go anywhere you like at any time… no matter what the cost…

So you see, if you’re building your wealth with mutual funds, then picking wrong mutual funds could cost you dearly.

That’s why it becomes absolutely essential to pick the right mutual funds to begin with…

Especially mutual funds that have the potential to beat the market over the long term.

But the key question is how?

There are more than 750 equity mutual fund schemes available out there.

There are all kinds of varieties:

How do you pick some of the best ones out of them?

We already saw how star ratings are not reliable for this purpose.

You see most websites that rate mutual funds either don’t have the time or resources to do extensive research.

Or if they do have resources, then they prefer to automate this process to generate ratings from the past return data feeds.

Most websites that rate mutual funds don’t evaluate them at a deeper level.

Instead, they look at the data that is easily available and that can be measured in a simple way… like the past performance of the fund.

And if the past performance is awesome, then the fund gets a 5-star rating.

I think this is a totally flawed logic.

The standard disclaimer you see in all the stock market related documents is:

"Past performance is no guarantee of future results."

Then how can the past performance become the sole basis for ranking mutual funds?

Don’t you think there is something fundamentally wrong over here?

I mean the fund manager could have bought many high-risk stocks that are running up to get that 5-star rating…

But when the market crashes… those risky stocks could fall like a rock.

And if you’ve invested your money in such funds, then you’re likely to lose a big chunk of your wealth in such funds.

For instance, Funds like SBI Magnum Comma Fund, Quant Infrastructure Fund, UTI Transportation & Logistics Fund, Motilal Oswal Flexi Cap Fund, HDFC Housing Opp Fund, ICICI Pru Commodities Fund, and others had high exposure to Adani group stocks.

These funds were benefiting from the rally in Adani stocks.

But when the Hindenburg report on Adani came out… all these mutual funds with high exposure to risky Adani stocks were impacted badly.

And it’s not just Adani, whenever a particular group of stocks start rallying… you see several mutual funds loading up on those stocks.

Like it happened during the Covid phase. During this time many IT stocks were rallying like crazy.

Funds like Axis Bluechip Fund, Canara Rob Bluechip Equity Fund, Parag Parikh Flexi Cap Fund, PGIM India Flexi Cap Fund, UTI Flexi Cap Fund and others had built up a very high exposure to IT stocks.

Some of these funds had as much as 20% to 25% exposure to IT stocks in 2021.

But when the IT stocks slowdown happened in 2022… most of these mutual funds with heavy exposure to IT stocks were impacted.

So you see, you cannot judge the quality of a mutual fund based on its past returns.

Because it is likely that the fund manager is taking excessive risk to get those high returns. And the fund could suffer badly when the tide turns.

That’s why it becomes essential to find reliable mutual funds that perform relatively better even during tough times.

And if you want to find such good mutual funds, then you need to dig even deeper. Rather than relying on surface level ratings and rankings.

That’s why at PersonalFN we’ve developed…

A Proven Process for Scoring Mutual Funds

We call it the SMART Score Matrix.

With this SMART score matrix, we assess every mutual fund that we study on five key parameters.

S	M	A	R	T
Systems and Processes	Market Cycle Performance	Asset Management Style	Risk-Reward Ratios	Performance Track Record

As you can see, the performance track record is the last thing we look at. Not the first.

And we don't assign too much weight to it.

Instead, we look at things that really matter. Like,

Systems and Processes

Now, this is something that most investors don’t even care about. But it is the most fundamental thing you should look at before buying mutual funds.

We do an in-depth screening to pick reliable mutual funds that are high on ethics and standards.

Where the fund managers have deep experience of the market and they have been through several ups and downs of the market.

Where fund managers are not burdened with handling a large number of schemes.

And that they have set up robust systems and processes for their investments.

This ensures that nothing is left to luck and chance. And everything is planned right from the beginning.

You see, most investors don’t care about looking at all these things while buying mutual funds. But I’m telling you, these are absolutely essential if you want to pick winning funds.

We have been researching on mutual funds since 2003. And we’ve repeatedly observed that funds that score high on Systems and Processes tend to perform well compared to others.

Now, apart from Systems and Processes, we also look at,

Market Cycle Performance

Why is this essential?

Well, because there are times when almost everything in the market is going up. For instance, 2003 to 2007… 2009 to 2010… 2016 to 2018… mid-2020 to now…

During these crazy bullish times, an investor could have simply closed his eyes and picked funds randomly and still, there is a good chance that he or she could have ended up making good returns.

But let me ask you… did good performance happen because of luck or skill?

I’m sure you will say luck.

That’s why it becomes essential to look at the Market Cycle Performance of mutual funds. Because it can give us a good idea of whether the fund manager is making good returns because of his or her luck or skills.

Source: ACE MF, PersonalFN Research
Past performance is not indicative of future results

We evaluate mutual funds through all these bullish and bearish phases of the market.

A good mutual fund mostly beats the market during both the bullish and bearish times.

Meaning, it gives you excellent returns when the markets are going up.

Not only that… it also protects your capital during bearish times… so that you don’t lose a lot of money in market crashes.

Looking at Market Cycle Performance exposes the true nature of the fund.

It gives us confidence that if the fund is outperforming the market, then it’s not because of the fund manager’s luck but rather it’s because of his or her skills in picking solid stocks for you.

Funds that score high on Market Cycle Performance are highly stable and reliable.

And to ensure that this reliability could continue in the future as well, we look at the fund manager’s…

Asset Management Style

Now, asset management style can vary a lot from one fund manager to another. But what’s important is picking a style that you are comfortable with for achieving your financial goals.

Because this asset management style can make a significant difference in returns over the long term. Though this difference may not be apparent in the short term.

For instance, a fund manager could be churning the portfolio quickly for getting better returns. Meaning, he could be buying and selling stocks very frequently.

This could increase the transaction costs, the brokerage, impact costs and so on… all these costs are deducted from your returns. Thus, costing you money in the end.

But you may not notice all these costs. Because they are almost hidden. The NAV or the Net Asset Value of your mutual fund units is already adjusted for these costs. So, you don’t even know that the fund manager’s asset management style could perhaps be costing you money.

Now, generally this difference could be very small like half a percent or one percent. So, even if you figure out these hidden costs, you may ignore them thinking well, 1% is not much of a difference.

But this 1% difference adds up fast over the long term.

For instance, if one mutual fund offers 16% annualized returns… and another one 15%...

Then you may think well, the performance looks similar. Nothing alarming.

But if you're doing Rs 50,000 monthly SIP, then this 1% difference could potentially lead to a mind-boggling Rs 9 crore gap over a 30-year period.

Rs 9 Crores is Not a Small Amount

That’s why it is important to pay attention to the asset management style of your mutual funds.

We evaluate asset management style of fund managers and assign a specific score on a 10-point scale to it.

The higher the score the better the asset management style.

And as a result, potentially higher returns in the long term.

Very few investors evaluate the asset management style before buying mutual funds. But I’m telling you, choosing the fund with the right investment approach could possibly make a significant difference to your overall returns.

The impact of good asset management style becomes clearly visible in the risk-reward ratios.

So, we cross-verify the fund performance by checking these numbers as well.

Risk-Reward Ratios

Here we look at numbers like standard deviation, Sharpe ratio, Sortino ratio, etc…

This gives us a good idea of whether the excess returns of the mutual fund are coming in because of higher risk… or because of better stock selection…

We assign a higher score to mutual funds that offer high returns with lower risk.

Now, once a mutual fund has passed with flying colours in the first four tests of our SMART score matrix… it is likely to perform well.

But still, we confirm this by looking at the past performance.

Performance Track Record

Please remember, that this is the least important step in the decision-making process.

Like we all know, past performance is no guarantee of future results.

But just to confirm that the fund manager is not goofing up at any step of the way, we look at the past performance track record of the fund.

This ensures that all the subjective analysis we did earlier is ultimately translating into better returns for investors.

Now, we have been evaluating mutual funds for 20 years.

And over these years we have found that out of hundreds of funds only a handful pass through our rigorous testing process.

As per our research... these are the only funds worth investing in.

Right now, 5 such mutual funds have passed through our tough testing process.

And we believe that these are some of the best funds worth investing in. You could probably ignore the rest.

Now, please note that here I’m not saying that we are the best in the industry for mutual fund recommendations.

There are hundreds of finance and investment websites available out there.

These days there is an abundance of information. There is so much data freely available on the internet that even a smart college student can download the data and create a website for rating mutual funds.

This is the reason why countless websites popup in Google when you search for "best mutual funds to buy"

You see, today we are drowning in information but starving for insights.

That’s why at PersonalFN we cut out all the noise for you… and hand you only the best research content that we may have spent days even months creating.

We don’t get any commission or incentives for recommending mutual funds to you.

We are doing this work because we are on a mission to guide common investors to help them achieve their financial goals.

And for this purpose, we have hired talented and experienced people to lead the research efforts at PersonalFN.

Our head of research, Vivek Chaurasia, has over 15 years of experience in mutual fund research and analysis.

Vivek is a specialist on mutual funds.

He is the brain behind designing our proven SMART Score Matrix for rating mutual funds.

Over the years we have repeatedly observed that the funds that score high on our SMART score matrix tend to perform well.

And the great news is, right now 5 mutual funds have filtered through this SMART score matrix.

We have covered our entire research on these 5 mutual funds in our latest special report titled… Top 5 Mutual Funds to Supercharge Your Portfolio .

Now, this guide also costs Rs 1,950. But today, I don’t want you to pay separately for this guide either.

Because we believe buying mutual funds is not a one-time activity... where you set up your SIPs and relax for the rest of your life...

Instead, you need to monitor your mutual fund portfolio carefully.

If the fund starts to deviate from your set standards, then you should immediately get rid of it. And add another suitable fund in its place.

But as you saw today, evaluating mutual funds is not easy. Those fancy star ratings are not of much use over here.

That's why we dig deeper to do all the heavy research for you.

Evaluating mutual funds is more than a full-time job for us.

So, if you want access to thoroughly vetted mutual funds that you can buy with complete peace of mind, then...

I Invite You to Join
Our Mutual Fund Recommendation Service
FundSelect

FundSelect is our premier mutual fund recommendation service headed by Vivek Chaurasia.

Unlike other websites that rate mutual funds with surface level data like past performance... FundSelect goes much deeper.

Our rating process is very complex.

We don't just analyse the past data. But we also evaluate mutual funds for their future performance potential.

That's why you may find our star ratings on mutual funds to be drastically different from that of others.

For instance, a popular rating website may have ranked a mutual fund 5 star.

But we may have ranked the same fund as 2 star.

Why such a huge difference in rating the same fund?

Well, because others are looking into the rear-view mirror to rate these mutual funds.

But we're looking forward.

We rate mutual funds based on their future performance potential... not solely based on how they have performed in the past.

This ensures that only the best-quality funds get a high rating from us.

Now I will say, becoming a member of FundSelect is not just about getting access to these reports or our future fund recommendations.

But it's about gaining direct access to experienced members of our research team.

You can gauge the quality of our research from these message that we get from our subscribers every year...

(Source: As testified by the client over the email.)

(Source: As testified by the client over the email.)

I'm showing just a few messages here. There are so many of them, I can't show them all over here.

I'm sure our guidance has helped them accelerate their journey to achieve financial freedom.

And now with FundSelect, you are getting access to our thoroughly vetted mutual fund recommendations.

Every month, we will write to you in a new research report to update you on emerging trends and opportunities in mutual funds.

And also alert you on funds that could turn out to be traps for investors. So that, you can safely stay away from them.

You will have 24/7 access to all this information through our Private Members Website.

24/7 Access to Private Members Website

When you login to private members website, you’ll get instant access to your copy of our special report and guide…

With these resources in your hands you get all the details of our top 5 mutual funds right now… plus you also get all the crucial information that could guide you to streamline your mutual fund portfolio.

So that, you can extract possibly the best possible returns from the market.

Now coming to the most important question.

What does it cost to join FundSelect?

Well, you saw how the difference in returns from high-quality to low-quality mutual funds could possibly stretch to several crores over the long term.

Most websites out there offer surface level details only. Very few take the effort to dig deeper like we do.

Considering the efforts that we're putting in to uncover all the high-quality mutual funds for you... we could have easily charged more than Rs 10,000 for FundSelect.

But we want to make this service affordable for every single Indian. That's why we've kept the price very low at just Rs 5,000 per year.

Getting FundSelect at this price is a great bargain.

And I'm 100% sure that this could prove to be one of the best financial investments of your life.

Now, it is quite possible that you may be coming across our research work for the first time… and you may not be feeling comfortable in giving FundSelect a try.

So, I’ve crafted a special welcome offer for you.

Special Welcome Offer for You

For a limited time, you can join FundSelect for just Rs 1,950.

Yes. Just Rs 1,950.

If you act fast, then you don’t have to pay the standard price of Rs 5,000.

Instead, you can get full 12 months of FundSelect for just Rs 1,950.

But wait.

Since you took the time out to read our research today… it tells me that you’re serious about building great wealth for yourself and your family with mutual funds.

So, let me give you one special bonus today.

Special Bonus for You
Extra 12 Months of FundSelect at
No Additional Cost

Yes, the moment you join FundSelect, I will add full extra 12 months of FundSelect to your account immediately. And you don’t have to pay anything for it separately.

That means, effectively you will get two years of FundSelect worth Rs 10,000 for just Rs 1,950.

Plus, you also get instant access to our special report and guide collectively worth Rs 3,900.

So, you’re getting resources worth Rs 13,900 for just Rs 1,950.

I don’t think it can get any better than this.

Rs 1,950 for two years is less than Rs 3 per day.

And at such a low price you’re getting access to very high-quality mutual fund recommendations for the next 24 months.

I think it’s a great bargain.

Now, please note that since we are offering you research and resources worth thousands of rupees today… so we cannot provide any refunds on this special offer.

I’m sure you will understand.

But I assure you… once you see the quality of research inside FundSelect, you’ll absolutely love it.

I can say this confidently because we’ve been providing high-quality and unbiased research since 1999. And over these years, thousands of subscribers have trusted our research to pick winning funds for them.

Over 150,000 Indians have signed-up to receive our flagship newsletter through email.

So you see, there is absolutely nothing to worry.

Today, you have to decide whether you will trust automated surface-level ratings that you see on many websites to pick your mutual funds.

Or whether you will trust FundSelect, where every mutual fund passes through a rigorous testing process before we give it our stamp of approval.

The choice is yours.

However, let me tell you that in the future you may probably never get the chance to join FundSelect at this incredibly low price.

If you’re ready to take control of your financial destiny in your hands, then simply fill out type the form below.

And welcome to our growing family of FundSelect.

Subscribe Now To FundSelect

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