Top Reasons to Invest in Gold This Dussehra 2023  Oct 21, 2023


India, as you may know, currently is the 2nd largest consumer of gold, following China.

This is no surprise given that we are a land of festivals, numerous customs, and traditions, wherein the precious yellow metal plays a fundamental role in our cultural heritage.

The rural and elderly population, particularly, have a profound penchant for gold (as an asset class), and they enthusiastically indulge in purchasing it during auspicious muhurats.

Among the many auspicious gold-buying muhurats, is Dussehra.

Dussehra, also known as Vijayadashmi, (celebrated to commemorate the triumph of good over evil) is considered a propitious day to start a new venture, buy a high-value asset, and invest in gold – considered to be eternal wealth. It is believed that a new investment on this day will usher in good fortunes and the blessings of Goddess Laksmi.

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