Axis Bluechip Fund: A Robust Performer?
Jul 25, 2019

Author: Divya Grover

(Image source: photo created by mindandi -

Mid-cap and small-cap stocks plunged significantly in the past one and a half year and investors are looking at large caps for some solace, investing directly in large cap stocks or via large cap mutual funds. Large-cap funds are ideal for people looking for long-term capital appreciation by investing in equities but with an element of stability.

Axis Bluechip Fund (erstwhile Axis Equity Fund) is one such large-cap fund that has been in the limelight for its superior performance over the last few years. The fund has done well under its current fund manager Mr Shreyash Devalkar who has been managing the scheme since 23rd November 2016.

Categorised under large cap fund, Axis Bluechip Fund is mandated to hold over 80% allocation to large caps, while the remaining can be in mid and small-caps. However, the fund maintains almost zero exposure to mid and small-caps. It aims to outperform the benchmark Nifty 50-TRI while undertaking a lower risk than the benchmark.

In this brief analysis, we take a close look at the features and performance of Axis Bluechip Fund.

Investment objective of Axis Bluechip Fund

The investment objective of the scheme is to achieve long-term capital appreciation by investing in a diversified portfolio predominantly consisting of equity and equity related instruments of large cap companies including derivatives.

Table 1: Fund Facts Axis Bluechip Fund

Category Large cap Fund Style Growth
Type Open ended Market Cap Bias Large cap
Launch Date 05-Jan-2010 SI Return (CAGR) 11.68%
Corpus (Cr) Rs 6,303 Min./Add. Inv. Rs 5,000 / Rs 100
Expense Ratio (Dir/Reg) 0.85% / 2.08% Exit Load 1%
Portfolio Data as on June 30, 2019.
SI Return as on July 23, 2019.
(Source: ACE MF)


Graph 1: Growth Of Rs 10,000, If Invested In Axis Bluechip Fund 5 Years Ago

Growth Of Rs 10,000, If Invested In Axis Bluechip Fund 5 Years Ago
Data as on July 23, 2019
(Source: ACE MF)

Every Rs 10,000 invested in Axis Bluechip Fund five years back on July 23, 2014, would have grown to Rs 17,807 as on July 23, 2019. This translates in to a compounded annualised growth rate of 12.23%. In comparison, a simultaneous investment of Rs 10,000 in its benchmark - NIFTY 50 - TRI index would now be worth Rs 15,470 (a CAGR of 9.12%). As can be seen in the chart above, the large-cap fund has been able to generate decent alpha over its benchmark in the last 5 years.

Graph 2: Axis Bluechip Fund: Year-on-Year Performance

Axis Bluechip Fund: Year-on-Year Performance
YTD as on July 23, 2019
(Source: ACE MF)

Launched in January 2010, Axis Bluechip Fund has a track record of over 9 years. The year-on-year performance comparison of the fund vis-a-vis its benchmark - NIFTY 50 - TRI shows that the fund has outperformed the benchmark in 8 out of last 9 calendar years. The fund underperformed the benchmark only in CY 2016 when its performance lagged the index by 8 percentage points. The fund has been able to manage its downside well which can be seen in its performance of CY 2011 and 2015. Bulk of the alpha was generated in CY 2013, 2014 and 2017. In the current year as well the fund has shown decent outperformance over its benchmark.

Table 2: Axis Bluechip Fund: Performance vis-a-vis category peers

Scheme name Corpus (Cr.) 1-year (%) 2-year (%) 3-year (%) 5-year (%) Std Dev Sharpe
Mirae Asset Large Cap Fund


6.82 14.33 16.50 19.84 12.20 0.19
Axis Bluechip Fund


11.64 17.86 15.30 16.12 12.29 0.20
Reliance Large Cap Fund


7.25 14.17 15.15 18.37 13.41 0.16
HDFC Top 100 Fund


7.56 12.19 15.04 15.57 13.23 0.17
ICICI Pru Bluechip Fund


5.35 12.51 14.42 15.86 11.26 0.14
Indiabulls Blue Chip Fund


5.10 12.30 14.17 14.77 12.88 0.15
Canara Rob Bluechip Equity Fund


8.01 13.13 13.80 14.49 12.23 0.15
HSBC Large Cap Equity Fund


2.93 10.47 13.22 13.43 12.60 0.12
IDFC Large Cap Fund


3.33 11.46 13.21 12.33 12.11 0.11
Edelweiss Large Cap Fund


6.80 13.11 13.07 15.11 12.86 0.12
Invesco India Largecap Fund


5.61 11.97 12.93 16.23 11.78 0.12
Aditya Birla SL Frontline Equity Fund


2.46 9.62 12.47 15.81 12.10 0.09
Essel Large Cap Equity Fund


1.44 9.19 12.17 14.08 12.97 0.09
UTI Mastershare


5.56 11.20 11.82 14.55 11.59 0.09
Tata Large Cap Fund


4.17 10.26 11.79 14.01 12.36 0.12
Kotak Bluechip Fund


4.28 10.19 11.64 15.39 12.32 0.08
SBI BlueChip Fund


1.77 9.17 11.63 17.04 12.38 0.08
DHFL Pramerica Large Cap Fund


3.88 10.26 11.58 15.00 11.63 0.11
L&T India Large Cap Fund


3.68 9.72 10.81 14.02 12.34 0.09
DSP Top 100 Equity Fund


1.44 7.68 10.71 12.48 13.82 0.06
NIFTY 50 - TRI 9.12 13.83 13.83 13.20 11.61 0.15
Returns are on a rolling basis and in %, calculated using Direct Plan - Growth option. Those depicted over 1-Yr are compounded annualised.
(Data as on July 23, 2019)
(Source: ACE MF)

*Please note, this table only represents the best performing funds based solely on past returns and is NOT a recommendation. Mutual Fund investments are subject to market risks. Read all scheme related documents carefully. Past performance is not an indicator for future returns. The percentage returns shown are only for indicative purposes.

Axis Bluechip Fund has a strong performance track record and has outperformed its benchmark and category average across 1-year, 2-year, 3-year and 5-year rolling periods. It stood among top 3 large cap funds on a 3-year rolling period, while other two being Mirae Asset Large Cap Fund and Reliance Large Cap Fund.

On risk-return parameters, the fund has shown reasonable volatility and is in line with most of the category peers. However, its risk-adjusted returns are among the best in the category.

Investment Strategy of Axis Bluechip Fund

The fund predominantly invests in equity and equity related instruments of large cap companies with strong growth and sustainable business models, whilst managing risk.

The fund holds a compact portfolio of 25 stocks, with emphasis on quality and growth. Its portfolio is built utilising the bottom-up approach, focusing on appreciation potential of individual stocks from a fundamental perspective. It employs a `Fair value based' research process to analyse the growth potential of stocks. The stocks are carefully selected to include companies having robust business models and enjoying sustainable competitive advantage as compared to their competitors.

Axis Bluechip Fund's portfolio is managed actively to provide investors a portfolio of strong growth companies. The fund aims to utilise a holistic risk management strategy to manage risk associated with investing in equity markets.

Graph 3: Axis Bluechip Fund Portfolio Allocation And Market Capitalisation Trend

Axis Bluechip Fund Portfolio Allocation And Market Capitalisation Trend
Holdings (in %) as on June 30, 2019
(Source: ACE MF)

Axis Bluechip Fund invests 80-90% of its holding in large-cap stocks. Though the scheme has the flexibility to invest up to 20% in small and mid-caps it avoids taking any exposure to lower market caps. The cash & debt holding of the fund is in the range of 10-20%. The fund has kept itself away from the mid and small cap segment in the current calendar year, which could be due to higher volatility witnessed in this space over the past one and a half year.

Graph 4: Axis Bluechip Fund Top Portfolio Holdings

Holdings (in %) as on June 30, 2019
(Source: ACE MF)

​As of June 30, 2019, Axis Bluechip Fund held a compact portfolio of 23 stocks, of which 22 stocks belong to large-cap category. The top 10 stocks constitute 61 of the total holdings and are mainly focused towards Banking and Finance sector. HDFC Bank tops the list with an allocation of 9.5%, followed by Bajaj Finance and Kotak Mahindra Bank with an allocation of around 9% each. This is closely followed by TCS (7.7%) and ICICI Bank (5.8%). The other stocks in the top 10 holdings have an allocation in the range of 3.5%-4.7%.

The fund has a total exposure of 41.8% of its assets towards Banking and Finance sector. Banking sector leads the sectorial allocation with an allocation of 24.3% while Finance sector comes next with an exposure of 17.6%. Infotech and Consumption follow with an allocation of 11.5% and 8%, respectively.

Top Contributors

Among the stocks in the fund's portfolio, Bajaj Finance contributed the most to its gains in the last 1 year with a portfolio return of around 2.2%. The other top stocks which contributed to the portfolio gains were HDFC Bank, Tata Consultancy Services, Kotak Mahindra Bank and HDFC Ltd.

The stock that eroded the portfolio gains the most was Maruti Suzuki, pulling down the fund's return by around 1.7%, along with few others like Bandhan Bank, Avenue Supermarts and Asian Paints.

Suitability of Axis Bluechip Fund

Large-cap companies are better poised to handle market volatility as compared to mid and small caps and can appreciate wealth over long-term. This makes Axis Bluechip Fund suitable for investors with moderately high risk appetite looking for capital appreciation over a period of 5 years or more.

The fund has performed consistently well in short-term and long-term period and across market cycles. It outperformed the benchmark and category peers with considerable margin across rolling time periods of 1 year to 5 years.

While the fund's portfolio size and high concentration towards few sectors in top holdings may increase the risk, the stability of large caps along with active management of portfolio would enable risk-mitigation. The fund's focus on selecting companies with strong growth potential and sustainable business model would further improve its risk-return potential.

Before you pick a large-cap fund for investment, do weigh all options and make a prudent choice. You need to track its performance by comparing it with the benchmark and category peers across time periods and various market cycles. Furthermore, the scheme should match your risk profile and should be suitable to meet your investment goals.

PS: PersonalFN's FundSelect is a premium mutual fund research service that could help you pick some solid funds having high growth potential, in the years to come. If you haven't subscribed to FundSelect, you can do it right here.


About the Company including business activity

Quantum Information Services Private Limited (QIS) was incorporated on December 19, 1989.

QIS was promoted by Mr Ajit Dayal with an objective of providing value-based information/views on news related to equity markets, the economy in general, sector analysis, budget review and various personal products and investments options available to the Public. It was the first company to start equity research on an institutional level.

'PersonalFN' is a service brand of QIS and was started in the year 1999. In 1999, the Company registered the Domain name for providing information on mutual funds and personal financial planning, financial markets in general, etc. and services related to financial planning and research in various financial instruments including mutual funds, insurance and fixed income products to customers. It offers asset allocation and researched investment recommendations through its financial planning services.

Quantum Information Services Private Limited (QIS) is registered as Investment Adviser under SEBI (Investment Adviser) Regulations, 2013 and having Registration No.: INA000000680. In terms of the second proviso to Regulation 3 (1) of SEBI (Research Analysts) Regulations, 2014 the Company is not required to obtain Certificate of registration from SEBI.

Disciplinary history

There are no outstanding litigations against the Company, its subsidiaries and its Directors.

Terms and condition on which its offer research report

For the terms and condition for research report click here.

Details of associates

  1. Money Simplified Services Private Limited;

  2. PersonalFN Insurance Services India Private Limited;

  3. Equitymaster Agora Research Private Limited;

  4. Common Sense Living Private Limited;

  5. Quantum Advisors Private Limited;

  6. Quantum Asset Management Company Private Limited;

  7. India Private Limited;

  8. HelpYourNGO Foundation;

  9. Natural Streets for Performing Arts Foundation;

  10. Primary Real Estate Advisors Private Limited;

  11. Rahul Goel;

  12. I V Subramaniam.

Disclosure with regard to ownership and material conflicts of interest
  1. Neither QIS, it's Associates, Research Analyst or his/her relative have any financial interest in the subject Company;

  2. Neither QIS, it's Associates, Research Analyst or his/her relative have actual/beneficial ownership of one per cent or more securities of the subject Company, at the end of the month immediately preceding the date of publication of the research report;

  3. Neither QIS, it's Associates, Research Analyst or his/her relative has any other material conflict of interest at the time of publication of the research report except that QIS (PersonalFN) is, as per SEBI (Mutual Funds) Regulations 1996, an associate / group Company of Quantum Asset Management Company Private Limited and Trustees and Sponsor of Quantum Mutual Fund (QMF) and to that extent there may be conflict of interest while recommending any schemes of QMF. However, any such recommendation or reference made is based on the standard evaluation and selection process, which applies uniformly for all Mutual Fund Schemes. The payment of commission (upfront / annualized & trail), if any, for any Schemes by QMF to QIS (PersonalFN) is also at arm's length and as per prevailing market practices.

Disclosure with regard to receipt of Compensation
  1. Neither QIS nor it's Associates have received any compensation from the subject Company in the past twelve months;

  2. Neither QIS nor it's Associates have managed or co-managed public offering of securities for the subject Company;

  3. Neither QIS nor it's Associates have received any compensation for investment banking or merchant banking or brokerage services from the subject Company;

  4. Neither QIS nor it's Associates have received any compensation for products or services other than investment banking or merchant banking or brokerage services from the subject company in the past twelve months.

  5. Neither QIS nor it's Associates have received any compensation or other benefits from the subject Company or third party in connection with the research report

General disclosure
  1. The Research Analyst has not served as an officer, director or employee of the subject Company.

  2. QIS or the Research Analyst has not been engaged in market making activity for the subject Company.

Subject Company means Mutual Fund Schemes

Quantum Information Services Private Limited CIN: U65990MH1989PTC054667 Regd. Office: 103, Regent Chambers, 1st Floor, Nariman Point, Mumbai - 400 021 Corp. Office: 16 Jolly Maker Chambers II, Nariman Point, Mumbai 400 021. Website: Tel.: 022 61361200 Fax.: 022 61361222 SEBI-registered Investment Adviser. Registration No. INA000000680, SEBI (Investment Advisers) Regulation, 2013

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