It’s common saying – “make hay when the sun shines”. And that’s exactly what all manufacturers of investment products do; and it’s no different for Asset Management Companies (AMC) – mutual fund houses too. They launch new investment products when the sentiments in the capital markets are booming, and don’t really bother to introduce them during gloomy days.
But have you wondered why so? The answer is simple. They play on your psyche, by being aware of the fact that not many of you would invest when the capital markets are looking gloomy or when overall sentiments in the capital markets are downbeat. Hence, generally all launches of new investment products are introduced (with off course enticing ad campaigns) when there’s a euphoria in the capital market.
Speaking about the new products launched by them, in our opinion not all of them are unique. In fact most of them are unnecessary, aimed at garnering more AUMs (for being in the rat’s race of garnering AUM) rather than meeting the objective of creating wealth for you investors. Also, in our opinion these unnecessary product launches put pressure on the fund managers to manage more number of schemes thus hindering their effective performance in managing in each scheme.
But, in this bargain intermediaries such as distributors / agents/ relationship managers for sure meet their objective of wealth creation (as distributors / agents earn hefty commissions, and relationship managers get a variable pay on the investment product sold to you). Even during the times when there aren’t many new product launches in the market (due to various reasons) these unscrupulous lot bred by the AMCs, keep advising you to do high portfolio churning. To simply put, they would tell you disinvest from one scheme and invest in another. And to convince you on this, they would give you a picture of the market scenario, tell you the need for rebalancing (without him really understanding what it means!) classify your risk profile (the unsystematic way!) etc.; and see to it that you adhered to advise provided.
Please recognise it’s your hard earned money which you are investing in the markets, and hence you need to probe a little deeper before acting on the fabulous persuasive sales pitch given by your distributors / agents / relationship managers. And if you don’t delve deeper, you would be digging your own grave by adding junk or unwanted schemes in your portfolio. Remember, your distributor / agents / relationship managers would make his dough, and you would be adding some junk schemes to your portfolio which may erode wealth for you, rather than create it. Similarly, acting on what your friends, family members, colleagues too is not going to be of any great value to you.
And now most of you would arrogantly say, “So what - I’m diversifying by adding more schemes!” But is this how diversification is done? In our opinion just adding schemes just as per the unsystematic advice of your agent / distributor / relationship manager is not “diversification”, but in fact “diversity”. And as what Mr. Warren Buffet (Chairman of Berkshire Hathaway, U.S. and one of world’s richest investor) rightly said, “Wide diversification is only required when investors do not understand what they are doing.” So, is it that you investors do not understand what you all are doing? If yes, you’ve got to learn and research more while investing in schemes.
Remember while you diversify, you tend to reduce your risk. But when you “over-diversify”, you tend to limit your return on investment. In case of mutual fund schemes, they already are a heaven for diversification, and hence your only job as an investor is to have just the right amount of schemes of different types (say 1 or 2 under each type), by giving importance to financial planning aspects such as the following:
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nilsson@tsoft.com Jan 19, 2012
Life is short, and this article saved valuable time on this Earth. |
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