Sudden and intense policy changes have sometimes adverse repercussions in the long run. The decision of 'entry load ban' taken by the SEBI (Securities and Exchange Board of India) in September 2009 did not go down well with the mutual fund industry. The decision of entry load ban was implemented in a cut-and-dry manner instead of in a slow, phased manner. This thus resulted in a difficulty for the mutual fund industry to adjust to this new business model.
Citing this difficulty, the Association of Mutual Funds in India's (AMFI) Chief Executive - Mr H.N. Sinor has expressed his concerns, and plans to initiate a discussion with SEBI to review its 2 year old decision of a complete ban on the entry load. In an interview with the Economic Times, Mr Sinor raised a few points to express his concern for the mutual fund industry.
Explaining the fragmented structure of the Asset Management Companies (AMC), Mr Sinor said that unlike banks, the AMC business has a fragmented structure - "it's like a three-legged stool. You have manufacturers on one side, distributors on the second and transfer agents on the third. And on top of this three-legged stool sits the investor. You've to create a 'win-win' situation for all the three legs of the stool. There has to be something for everybody in this business. If you need mutual funds to reach out to larger geographies, we will have to review the cost structure. And if there's some push there, perhaps, we may again see some good days."
Bringing out the need of financial inclusion through mutual funds so that the mutual fund houses and distributors look beyond top-20 cities, Mr Sinor brought out the fact that the distributors are not interested in selling mutual funds. "Manufacturers are finding it difficult to expand or penetrate beyond 20 cities. It does not make a business case for manufacturers to go and sell the product in Timbuktu to collect just Rs 5 - 10 lakh of investments. In such cases their costs would be very high. Why will manufacturers go to far-flung towns when they can garner a much larger amount at a lower cost from Ghatkopar? It doesn't make sense for fund houses to go beyond the top-20 cities within the current expense ratio," he explained.
Our view:
We are of the view that bringing back the entry load is not the only solution. SEBI along with the AMFI should chalk out an action plan to revive the industry and at the same time not hurt the investors' interests.
We recognise that incentives go a long way in motivating the distributors as well as the fund houses to penetrate into other cities; but the fee-based model which is prevailing at present could make the manufacturer and distributors of the mutual fund industry more mature, which in turn is in the larger benefit of investors'. Moreover, instead of bringing back the entry load, the AMFI and SEBI should fork out a plan wherein the distributors can encourage investors to stay invested with a long term point of view (depending upon the performance of the respective mutual fund scheme; may be by increasing the trail commissions for the distributors. However, investors also need to be educated over importance of paying for a prudent advice, and how to evaluate what is a prudent advice. A sense of realisation has to be infused that there are no free lunches. Thus for the long-term development of the mutual fund industry, AMFI along with SEBI should actively engage in investor education programs, which in turn would help the objective of financial inclusion.
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alyse_cadez@nps.gov Jun 17, 2012
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