Most financially savvy individuals understand the need to set financial goals and put a financial plan in place. However, only a few prudently draw a financial plan and actually execute it. The attention often is on picking mutual fund schemes in the limelight for their luring performance, rather than how these schemes or products will fit in to their financial plan.
There is no doubt that choosing the right equity fund or debt fund is important, but, it is equally important to understand, how much of your savings need to be direct towards these schemes to meet your financial goals and ensure long-term financial wellbeing. This is only possible when you have a prudently drawn a financial plan in place; where you define financial goals SMARTly, i.e. make sure they're Specific, Measurable, Adjustable, Realistic, and Time-based. Moreover, as mentioned earlier, the key to its success lies in execution.
Financial planning is not a cumbersome process, if you understand a few basic concepts, follow a great deal of discipline; in addition to getting the math right to set your financial plan in motion. And once you're on the path of achieving financial goals, you need to drown out the noise and remain focused. A targeted savings plan will make you better-off financially.

In the US, a study by the Consumer Federation of America found that those with a specific plan to reach their financial goals were far more likely to meet their financial needs, spend less, have emergency savings, and save enough for retirement. As many as 65% of individuals with a plan managed to save enough for retirement as compared to 31% of individuals who did not have a plan in place.
As mentioned before, to draw a prudent financial plan, it is necessary to understand a few basic concepts. But unfortunately in India, just 24% of adults are financially literate (as per a survey by Standard & Poor's Ratings Services). Even the affluent are not completely "financially literate". The survey found that just 26% of adults in the richest 60% of households understood financial basics, compared to 20% of adults in the poorest 40% of households.
In the survey, four basic questions were asked relating to: risk diversification, inflation, simple interest, and compound interest. A person who answered three out of the four questions correctly was considered financially literate. Of the questions asked, only 14% answered the one on risk diversification correctly, and just 51% understood the effect of compounding. Inflation eats wealth was astutely understood, as 56% answered the question on inflation correctly.

Lack of understanding of these concepts leads you to make poor financial decisions. Not surprisingly, as per a survey of urban households by Principal Retirement Advisors, life insurance, and bank fixed deposits were the most preferred investment options. Over half the respondents have invested in both these products. However, just 21% are investing through mutual funds. Many individuals mentioned that safety is the most important criteria for their selection followed by returns.
Unfortunately, financial instruments are "push" products. Meaning, they need to be sold through a sales force. Unscrupulous financial distributors / agents / relationship manager have been taking many of you investors for a ride, (mis)selling products without undertaking a thorough need-based analysis. They've made merry earning high commissions, offering combination of insurance plans and few other guaranteed return products in the name of 'financial planning'. Therefore, it is not surprising that these products dominate many portfolios. Hence you ought to be wary amidst an environment which is turning rather unscrupulous and self-centered.
Align Your Savings towards Your Financial Goals
If you're in such a situation where investments are made randomly without being goal-centric, you first need to align your current investments towards your financial goals viz. buying a dream home, a car, funding for children's education need, their marriage, your retirement, amongst a host of others. Ad hoc investments lead to improper asset allocation; ensure all your future investments are done keeping in mind your financial goals.
Ideally allocate your investible surplus into various asset classes, with due consideration to your age, income & expenses, assets & liabilities, risk profile, investment objectives, and nearness to financial goals; whereby investments can be done optimally while managing the risk involved. This will provide a clear course for your investments, rather than investing in an ad-hoc manner and/or in the endeavor to save tax during the financial year by exploring investment avenues under section 80C of the Income-tax Act, 1961.
Define your long term goals and invest accordingly. For example, if you are planning to live a blissful retired life, first calculate how much you need to save on a monthly basis. (Use our Retirement Calculator). Though retirement may be a long way off, it is best to start saving as early as possible to benefit from the power of compounding .
Choose the Right Products
Next, you can decide an investment mix which includes tax-saving investments as well to meet this vital life goal. So, don't spend time chasing the best performing mutual fund schemes, recognize the nitty-gritties of your financial plan, and choose the investment avenues beneficial to your investment portfolio.
Based on the ideal asset allocation for you, investment horizon of your goals, select the investment avenues. So say, if you have a long term investment horizon of 5-10 years or more, maintain a higher allocation towards equity. To have a fair idea of what your asset allocation should be, use our Asset Allocator.
Remain Focused on Your Goals
Once you have created your investment plan, keep it on track. Don't get swayed by the exuberance or feared by the short-term aberrations. Stay focused, don't panic as long as the long-term funds are in place. Jason Zweig, the author of several best-selling books on finance, has aptly said, "The right time to buy is whenever you have cash to spare. The right time to sell is when you have an urgent and legitimate need for cash. If you buy because the market has gone up, or sell because it has gone down, you are letting 90 million strangers rule your life with their greed and fear"
Thus, if you have long-term investment goals you should continue your investments irrespective of the short-term movement of the market, because historically, over the long term, equity has delivered inflation-beating returns on an average.
Use Insurance Solely as a Risk Cover
Don't look to get returns out of your insurance policies. The very purpose of insurance is indemnification of risk from an untoward event. Don't go by the claims often made by insurance agents, saying they are "risk-free" and at par with other financial products such as fixed deposits and other Small Saving Schemes. Insurance companies do one better to launch insurance products with fancy names but earn investors a paltry return.
Opting for a term plan is the most prudent financial decision you can make. When buying term insurance, make sure you have a sufficient cover to protect your dependents. To calculate your insurance needs, use our Human Life Value (HLV) calculator here.
How should you pick the right insurance? Read through the important check points here. Also do download our Insurance Guide here.
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